08h30 : Opening le couvent des jacobinS
09h00 : Introduction Keynote
Email usage in companies from brittany
Thierry Penard
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University Professor, Dean of the Faculty of Economic Sciences, Member of the GIS Marsouin
09h30 - 10h00 : keynote Session #1
Legal Panel
Panel about all legal subjects related to email : tracking, Opt-In, B2B, etc...
Nathalie Phan Place - DMA France
Laurent Garnier
20 concrete and actionable best practices to boost the effectiveness of your campaigns
We will talk in particular about engagement and conversion
Gabriel Gastaud - Viaretina
10h00 - 10h15 : networking break
10h15 - 10h45 : keynote Session #2
AI for the performance of marketing campaigns, 2024 results.
- Usage results with or without AI for Marketing teams
- Best practices and advice
- AI perspectives. Marketers’ tools and strategies.
Fabien Chevron - Product Manager - Webmecanik
Afnic 2024 study on email security (SPF, DKIM, DMARC, BIMI) and NIS2 impacts
AFNIC invites you to explore the latest advances in email security on .fr ccTLD. The 2024 study on the adoption of SPF, DKIM and DMARC protocols will provide valuable insight into the evolution of the application of best practices regarding these protocols. New this year: AFNIC is introducing BIMI, thus broadening the spectrum of the study. In addition, Marc Van der Wal and Lotfi Benyelles will examine how these advances align with the requirements of the NIS2 directive, providing perspective on strengthening the security and resilience of information systems. A key session for emailing professionals concerned about mail security issues and the deliverability of their campaigns.
Marc Van Der Wal - R&D Engineer - AFNIC
Lofti Benyelles - Head of Consulting - AFNIC
10h45 - 11h00 : networking break
11h00 - 11h30 : keynote Session #3
Acquisition email, a vector of online and in-store conversions
Reconcile data to analyze the impact of traffic brought by the acquisition email on in-store sales. How to move beyond classic email marketing KPIs to explore in-store impact?
Lorraine Stalhberger - Mo&Jo
Jocelyn Confrère CTO co-fondateur MO&JO
WHat is the csa certification ?
Detailed presentation of the CSA certification - Certified Senders Alliance: its role, obligations and advantages
Sandra Schubert - CSA - Certified Senders Alliance
11h30 - 11h45 : networking break
11h45 - 12h15 : keynote Session #4
beyond the "Wahou !" effect : balancing support, accessibility and industrialization in email marketing
Carousels, accordions, background images... These "wow" effects pose major challenges in terms of industrialization and compatibility in open environments. Additionally, the attraction to innovation and aesthetics can hinder the accessibility and functionality of emails. So, what to prioritize?
Thomas Defossez - Badsender
All the bounce we cannot see : A deferral story
When we work in email deliverability, we constantly hear about the processing of bounces, sometimes about blocking bounces and more often about suppressing bounces... In short, as you will have understood, processing bounces is the absolute prerequisite to email deliverability ... But then, what about Deferrals... Should we process them? And if yes, how? Is it only about senders with their own MTAs? What are the impacts?
Yves-Marie LE PORS-CHAUVEL - Postmastery
12h15 - 14h00 : Networking lunch
Welcome to brittany
Networking lunch with drawing of tables
We will put fresh and local products in the spotlight during this seated lunch.
A drawing principle will tell you the table to which you will be invited. The idea being to take advantage of lunch to get to know your neighbors!
Réfectoire - Couvent des Jacobins
14h00 - 14h30 : keynote Session #5
Delivery panel
A panel about email delivery
Laurent Garnier - Consultant,
Axelle Allouch - Responsable Anti-abuse Orange,
Ariane Journiac - Responsable Anti Abuse, Laposte.net
Mickaël DAILLERE - Responsable Délivrabilité - MAAF Assurances,
Alexandre SCHMIT - Responsable Délivrabilité - Sarbacane
Email Analytics : from campaign to revenue
How to use a KPI framework to visualize the relationships between your metrics, and how this can help you track, improve and share your email channel performance.
14h30 - 14h45 : networking break
14h45 - 15h15 : keynote Session #6
CNIL SESSION
Commission National de l'Infomatique et des Libertés
Réputation : IP, Domain… ok, what else?
La réputation appliquée à l’email marketing, vue par le prisme d’un filtre : des éléments protocolaires aux marques, en passant par les « demandes abuse ».
Stéphane Decamps - Head Of Anti-Abuse & Public Relations - Vade
15h15 - 15h30 : networking break
15h30 - 16h00 : keynote Session #7
Email metric that matter
Email engagement metrics have been long known to be inaccurate but Apple changed the game with their Mail Privacy Protection. Open rates are through the roof but revenues per mail are on the declined. Is it just Apple's MPP or is there more to the story?
Jakub Olexa - Founder & CEO - Mailkit
A Blacklist Story
Laura Atkins - Word To The Wise
16h00 - 16h15 : networking break
16h15 - 16h45 : keynote Session #8
B2B Panel
Panel about B2B emailing.
Michel Brebion - Agence Winbound
Alexis Bodoy - CCM Performance
THE FUTURE OF EMAIL DELIVERABILITY
Email deliverability is the cornerstone of every effective email marketing program. Join me as I talk about the future of email deliverability. I'll focus on what changes might be coming next and how we can prepare for them by understanding just how deliverability came to be.
Laura Atkins - Word To The Wise
17h00 - 17h45 : Closing Keynote & A word from the President
A discussion about Delivery guidelines enforcement
Clea Moore - Principal Product Manager - Yahoo
Yves-Marie Le Pors-Chauvel - Postmastery
